Choosing ‘where’ to play
Marketing is vital to helping companies deliver the innovation and compelling brand positionings needed for growth. For the Board to invest, they need to demonstrate where to focus and how to build shareholder value and profitable returns.
Choosing ‘who’ to target
When thinking about which customers to target, companies should not try to please everyone. Instead, they should focus their scarce resources on attracting and retaining those customers who will deliver the greatest return for the company
Setting your business up for success
I wrote ‘Female Entrepreneurs – The Secrets of Their Success’ to help every woman who has dreamt of being an entrepreneur to set up a successful entrepreneurial business. Below are some nuggets of advice from the 52 female entrepreneurs featured in the book on what to...
Scaling up your business successfully
I co-wrote my latest book ‘Female Entrepreneurs – The Secrets of Their Success’ to encourage every woman who has set up an entrepreneurial business to decide if they have the desire and capabilities to scale up – as well as offer wisdom and insights on how to do it....
Staying sane along the entrepreneurial journey
Ruth Saunders co-wrote the book ‘Female Entrepreneurs – The Secrets of Their Success’ to help every woman who has set up their own entrepreneurial business to enjoy the journey. The 52 female entrepreneurs had a number of reflections on how to stay sane along the way....
Overcoming the challenges of building a business
‘Female Entrepreneurs – The Secrets of Their Success’ was written to help every woman who has set up their own entrepreneurial venture to be successful. Many of our 52 female entrepreneurs talked about the challenges they faced when building a business – with many...
Changing the corporate world for the better
I wrote ‘Female Entrepreneurs – The Secrets of Their Success’ with co-author John Smythe, to encourage the Government, the corporate world, particularly investors, and society as a whole to recognise and embrace the huge value that female entrepreneurs bring…
Changing society for the better
John Smythe and Ruth Saunders have written ‘Female Entrepreneurs – The Secrets of Their Success’ to encourage society to recognise and embrace the huge value that female entrepreneurs bring to our economy. Female entrepreneurship is growing at a faster rate than...
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