CONSULTING FOR CORPORATES
On Point helps clients develop, get Board buy-in to and implement innovative customer growth, brand and marketing strategies that deliver tangible business growth
On Point’s Corporate Clients Include:
Optimising LBG’s brand portfolio strategy when Lloyds Bank and HBOS integrated
Working with the top team and local countries to migrate Norwich Union to Aviva
Getting top team agreement to migrating to and investing in one global brand
Assessing whether and how to launch into Eastern Europe
Selecting which high value customers to focus on and how to better meet their needs
Optimizing the customer target and brand proposition for each of its brands
Finding ways to help support manufacturers and retailers in reducing their plastic packaging
Optimising Tilney Smith & Williamson’s brand portfolio when the 2 companies merged
TESTIMONIALS
“I always knew I didn’t know something, now I know what it is, and now I know why I need Ruth.”
“Her passion, drive and business acumen are inspiring.”
“Ruth knows what she is talking about, I have seen her do it.”