To be successful, companies should choose which brands and products to support – and importantly which not to support – with the aim of focusing their scarce resources on those that will deliver the greatest return for the company today,
Getting people’s attention can be tough. Getting them to convert their attention into action can be even tougher. A strong brand purpose helps companies define what business they’re in, which customers they are targeting and what they are offering them to better meet their needs.
When it comes to ‘where’ to market a brand, it’s important to sell through sales channels that make the brand both visible and accessible to people in a way that is easy to engage with and purchase. Otherwise, it’s likely to get lost in today’s market clutter…
When choosing “when” to talk with people, marketers should optimize their marketing ROI by focusing their spend on those high-impact touch points and messages that have the greatest influence…
I am by nature an introvert, someone who is both shy and thus anxious about saying the wrong thing, and who hates being the star of the show – I have presentation nerves. In the past, I have tried to overcome my presentation nerves by writing and learning a tight script.
In business, we’re trained to make decisions logically, rationalising the benefits of a business proposal using a compelling recommendation supported by a robust business case. Often a single business meeting to review a commercial, credible, concise and clear-cut presentation is enough to get feedback and buy-in.…
Being aggressively challenged by a senior manager can be a highly uncomfortable, disconcerting and demotivating experience, particularly if it happens in front of others. It can be tough to handle at the time and can leave us cold afterwards. Learn from my experience and insights..
Some senior managers can be quick to give their agreement when presented to, whilst others can be slow to be convinced. They might overtly challenge the recommendations and supporting fact base, or ask new questions that haven’t been raised before, or they might just be elusive…
How can you prepare to answer those challenging questions that some senior managers throw at you during your presentation meetings? When they start to quetsion your rationale, financials or business case, do you get defensive or waffle? The answer is to help them engage and problem-solve ..
In some presentation meetings, senior managers act aggressively, asking challenging questions. They overtly challenge the findings and recommendations, and making it clear that they are not in agreement with what is being proposed…
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