RUTH SAUNDERS
Ruth Saunders is the founder of On Point. She uses her thirty years of experience as a strategy consultant at McKinsey & Co, marketer at P&G, advertising planner at Saatchi & Saatchi and market researcher at Mars Inc to help clients be ‘On Point’.
Ruth is a global strategy consultant in customer growth, marketing and branding, working across a wide range of B2C and B2B industries on topics including customer segmentation, customer growth, brand portfolio optimisation, brand positioning and brand migration.
She is also a trainer, speaker and coach – as well as a lecturer at Exeter University and author of 2 books: