MARKETING IN THE BOARDROOM
It’s no secret: marketing punches below its weight in the boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared with their peers.
In her first book, Ruth helps marketers to be more commercially credible and thereby more successful when engaging senior people.
Ruth explains the importance of marketing in the Boardroom, and why marketers often struggle to engage senior leaders.
She then shows how to develop compelling marketing strategies that senior managers will buy into, offering a mix of practical solutions and varied case studies drawn from her years of industry experience.
She then helps marketers better understand the senior level mindset and language, demonstrating how to win over the Board members’ hearts, minds and confidence.
I recently had the opportunity to read the new book ‘Marketing in the Boardroom’ by Ruth Saunders. I was so impressed by the insights contained within that I would say, if you are in marketing, this is the next book you must read. Full stop.
“The advice in this book is really excellent, very simple to follow and a must read for all senior marketers who want to succeed with the Board.”
“Ruth reveals her proven trade secrets in this book. I suggest you buy this book if you’re a marketer who wants to improve their strike rate when pitching to the Board.”
“Ruth’s book gives you a great plan of how to win in the boardroom, which you, your consumers and board will be grateful for.”
“Ruth’s book will enable you to nail your Board room pitch when it matters most.”
“Ruth’s book will help you be successful at the top table.”